About Us

Experience. Passion. Solutions

Established by Greg Powell close to ten years ago, ProLiquor has built a reputation for leading the industry with exceptional staff and expert knowledge of law enforcement, regulatory compliance and security services.

Different clients, unique solutions!
We are committed to delivering outstanding solutions to every one of our clients – that’s our number one priority. ProLiquor clients have chosen us for our tailored approach to delivering what they need and the experience of our team to be flexible enough to adapt and deliver every time.

Strength from innovation
Hospitality is always changing and so are we, morphing to meet the demands of this industry and to continue to offer an industry leading service. A strong solutions focus ensures we are always searching for a better way to provide our key services.

Transparency and accountability
ProLiquor further sets itself apart through monitoring and performance review with a commitment to record keeping and a well-defined process of client engagement to identify areas where ProLiquor can improve or adapt.

Creating an environment for the ProLiquor Team which encourages cooperation, goodwill and trust takes active participation from ProLiquor’s leadership – but it’s the key factor to creating an environment which leads to a high performing team.

After a 14 year long career in the Queensland Police Service, retiring as a Detective Senior Sergeant, Greg took on the role of Principal Investigator with the Office of Liquor and Gaming Regulation before being appointed the National Regulatory Compliance Manager for the Australian Leisure and Hospitality (ALH) Group.

In 2007, Greg identified an opportunity to utilise his nearly two decades of experience in law enforcement and regulatory compliance and went out on his own, starting ProLiquor. Since this time, ProLiquor has expanded its services, client base and team and under Greg’s direction has become a full service, solutions focussed organisation, specialising in liquor licensing, training, incident management, events and security and crowd control services.

Greg’s leadership skills have enabled him to attract and develop a high performing team to deliver on his personal commitments of transparency, quality improvement and integrity to ProLiquor clients.